上外贸翻硕15年复试翻译真题及其译文

wuxiaosi · 发表于 2016-3-29 18:51

由于楼主不知道怎么添加附件，只能复制了。希望对学妹学弟们有帮助，对长短也有个大致了解，1个小时完成
Early in my career, I worked at the Gap as a merchant in women’s denim.
I worked with designers to choose styles for the stores, with planners to
determine how much inventory to buy, and with a sourcing team to manage
production. A year into this job, I came up with what I thought was a terrifi c style:
a stovepipe jean, with a wider leg, in a great new wash. Both research and instinct
told me the product could be huge. So when our CEO – Mickey Drexler, who now
runs J. Crew – called one day from a conference room and asked if I could come
present to him and the head of marketing, I felt ready and pretty proud.
The marketing chief loved the samples and immediately started talking excitedly
about an approach to advertising. But Mickey was not so sure. “Why wouldn’t
we use that same wash,” he asked, “with Classic Fit jeans instead?”
Now, I was a very confi dent young merchant: I knew what was happening, what
was cool, and what should and shouldn’t be in the store. And instead of acquiescing,
I began to argue my agenda, offering all kinds of reasons why that wash and
style belonged together. Mickey kept asking questions, getting louder and progressively
angrier. Finally I shut up and slunk back to my offi ce, depressed, wondering
if I’d lost my job for talking back to one of the most prominent retail executives
in the country. A few minutes afterward, however, he called. “Maureen!” he bellowed,
“I’m going to give you some important advice. You’re a terrifi c merchant.
But you’ve gotta learn to listen!”
Of course, Mickey was right about using the wash with the Classic Fit style, and
we successfully launched those jeans. And 20 years later, his words continue to
have a profound effect on how I think about my company’s products and interact
with its employees, customers, and other stakeholders. In retail – as well as in other
industries – you’ve got to have a strong point of view and present it effectively. But
to lead effectively and achieve real business results as the head of any enterprise,
you have to listen. You’ve got to constantly ask questions and seek out diverse
opinions, and remain humble enough to change your mind – whether about a
product or a person.
Whenever I’m in a Chanel boutique, I ask the store employees what’s selling,
how consumers are responding, and what we should be doing differently. Their
frontline observations help me refi ne my own thoughts about the business – and
sometimes change my mind outright about a piece of merchandise or even a big
strategy. Back in the offi ce, I spend about 75% of my time listening to my direct
reports’ insights, and I make regular dates with our partners around the world to
hear their perspectives, too. I’m always seeking information from as many varied
sources as possible: I’ll check YouTube, for example, just to see what people are
watching. I keep my ears open and my eyes peeled for new trends in culture, the
arts, fi lm, theater, and the like.
Listening has its drawbacks because sometimes you realize that people are just
telling you what they want you to hear. Yet, ultimately, what’s good for this business
– surrounding myself with talented teams and relying on their expertise – is
good for me personally, too. If I hadn’t taken Mickey’s advice, put a piece of tape
over my mouth, and really listened to people when I got to Chanel, I wouldn’t
have been successful for very long.
学会倾听
在我早期工作生涯中，我曾在Gap工作，在女式牛仔裤部门担任店长。我和设计师一起为商店挑选衣服款式，和规划师一起决定消费者购买的库存，和采购组一同管理生产。在Gap工作了一年后，我提出了一种自认为非常棒的款式，一种瘦腿式牛仔裤，有着宽大的裤管，颜色漂亮新颖，呈水洗色。我的调研结果以及直觉告诉我这种产品会大卖。于是，有一天，我们的首席执行官米基德雷克斯（Mickey Drexler），现在经营J. Crew公司，他从会议室打电话给我，问我能否向他和销售总监介绍展示这种瘦腿式牛仔裤时，我感觉万事俱备，信心满满。

销售总监非常喜欢这种瘦腿式牛仔裤的样品，当即开始热烈地讨论如何为这种产品做宣传。但是米基却有所迟疑。他问：“我们为什么不依旧使用相同的水洗色搭配经典紧身款式的牛仔裤呢？”

那时，我是个年轻自信的店长：我了解服装的潮流趋势，知道什么是炫酷，懂得商店中该陈列什么或是不该陈列什么。我并没有向米基妥协，而是为我的提案据理力争，罗列了各种水洗色应该搭配瘦腿式牛仔裤的理由。米基不断提出质疑，声音越来越大，也越来越生气。最后，我闭嘴了，灰溜溜地逃回办公室。我感到沮丧，心想我有可能会丢了饭碗，因为我竟然在和美国知名的零售主管顶嘴。但是，几分钟后，他打电话过来，咆哮地说：“莫林！我要给你一些重要的忠告。虽然你是一位优秀的店长，但你要学会倾听！”

当然，米基对于水洗色搭配经典紧身牛仔裤的想法是对的。这种款的式牛仔裤卖的很成功。。20年过去了，米基的话语依旧深深影响着我，影响我对公司产品的看法，以及与员工、客户和其他股东相处的方式。不管是零售业或是其他行业，你必须有自己的想法并把它有效地展示出来。但作为任何一家企业的主管，要想取得真正的业绩，你就必须聆听。你必须不断地提出问题，征询不同的意见。无论是对产品或是人，都要保持谦逊的态度，勇于改变自己的想法。

当我走进一家奢侈品商店时，我会问店员哪些产品卖得好，顾客的反应如何以及我们应该相应地采取什么应对方法。他们在前线的观察能够帮助我改善对贸易的看法，有时还会彻底改变我对商品甚至是一个重大战略的决策。回到办公室，我会花大约75％的时间聆听直属下属的见解，我还会与世界各地的生意伙伴见面，听听他们的观点。我总是尽可能地从不同渠道获取信息。例如，我会登入YouTube网站，只是为了看看人们最近在关注什么。我眼观六路，耳听八方，观察文化、艺术、电影等方面的新兴趋势。

倾听有其弊处，因为有时候你会发现人们只会告诉你他们想要让你听到的事情。然而，我身边有出色的团队，我倚重他们的经验，因为这些经验不仅对我的生意有所裨益，对我个人也同样会有帮助。如果我没有采纳米基德建议，选择缄默不语，并在加入香奈儿之后才真正倾听别人的意见，我并不会获得长久的成功。