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本帖最后由 !感-杠-问? 于 2012-10-2 15:29 编辑
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in London. Continuous publication began under founder James Wilson in September *43. For historical reasons The Economist refers to itself as a newspaper, but each print edition appears on small glossy paper like a news magazine, and its YouTube channel is called EconomistMagazine. In 2006, its a*erage weekly circulation was reported to be 1.5 million, about half of which were sold in the United States.
The Economist claims that it "is not a chronicle of economics." Rather, it aims "to take part in a se*ere contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." It takes an editorial stance which is supporti*e of free trade, globalisation, free immigration and some socially liberal causes. It targets highly educated readers and claims an audience containing many influential executi*es and policy-makers.
The publication belongs to The Economist Group, half of which is owned by the Financial Times, a subsidiary of Pearson PLC. A group of independent shareholders, including many members of the staff and the Rothschild banking family of England, owns the rest. A board of trustees formally appoints the editor, who cannot be remo*ed without its permission. In addition, about two thirds of the 75 staff journalists are based in London, despite the global emphasis.
Tone and *oice
Though it has many indi*idual columns, by tradition and current practice the magazine ensures a uniform *oice—aided by the anonymity of writers—throughout its pages, as if most articles were written by a single author, displaying dry, understated wit, and precise use of language.
The paper's treatment of economics presumes a working familiarity with fundamental concepts of classical economics. For instance, it does not explain terms like in*isible hand, macroeconomics, or demand cur*e, and may take just six or se*en words to explain the theory of comparati*e ad*antage. Howe*er, articles in*ol*ing economics do not presume any formal training on the part of the reader and aim to be accessible to the educated layman. The newsmagazine usually does not translate short French quotes or phrases. It does, howe*er, describe the business or nature of e*en well-known entities, writing, for example, "Goldman Sachs, an in*estment bank."
Many articles include some witticism; image captions are often humorous puns and the letters section usually concludes with an odd or light-hearted letter. These efforts at humour ha*e sometimes had a mixed reception. For example, the co*er of 20 September 2003 issue, headlined by a story on the WTO ministerial meeting in Cancún, featured a cactus gi*ing the middle finger. Readers sent both positi*e and negati*e letters in response.
Editorial anonymityArticles often take a definite editorial stance and almost ne*er carry a byline. Not e*en the name of the editor (since 2006, John Micklethwait) is printed in the issue. It is a long-standing tradition that an editor's only signed article during his tenure is written on the occasion of his departure from the position. The author of a piece is named in certain circumstances: when notable persons are in*ited to contribute opinion pieces; when journalists of The Economist compile special reports (pre*iously known as sur*eys); for the Year in Re*iew special edition; and to highlight a potential conflict of interest o*er a book re*iew. The names of The Economist editors and correspondents can be located, howe*er, *ia the media directory pages of the website. In addition, online blog pieces are signed with the initials of the writer and authors of print stories are allowed to blog and/or tweet their authorship from their personal web sites.
The editors say this is necessary because "collecti*e *oice and personality matter more than the identities of indi*idual journalists" and reflects “a collaborati*e effort.” In most articles authors refer to themsel*es as "your correspondent" or "this re*iewer". The writers of the titled opinion columns tend to refer to themsel*es by the title (hence, a sentence in the "Lexington" column might read "Lexington was informed...").
Critics say editorial anonymity gi*es the publication an "omniscient tone and pedantry" and hides the youth and inexperience of those writing articles. “The magazine is written by young people pretending to be old people...If American readers got a look at the pimply complexions of their economic gurus, they would cancel their subscriptions in dro*es” quipped American author Michael Lewis in 1991.
Circulation
According to prestigious Global Capital Markets Sur*ey, which measures readership habits amongst most senior corporate and financial decision makers in the world’s largest companies and financial institutions, the Financial Times is considered the most important business read, reaching 33% of the uni*erse, 6% more than The Wall Street Journal. The Economist, which is 50% owned by FT, reach 31% of these influentials.
Each Economist issue's official date range is from Saturday to the following Friday. In the UK print copies are dispatched late Thursday, for Friday deli*ery to retail outlets and subscribers. Elsewhere, retail outlets and subscribers recei*e their copies on Friday or Saturday, depending on their location. The Economist online posts each week's new content on Thursday afternoon, ahead of the official publication date.
Features
The Economist's primary focus is world news, politics and business, but it also runs regular sections on science and technology as well as books and the arts. Approximately e*ery two weeks, the publication adds an in-depth special report on a particular issue, business sector or geographical region. E*ery three months, it publishes a technology report called Technology Quarterly or TQ.
The publication's writers adopt a tight style that seeks to include the maximum amount of information in a limited space. Atlantic Monthly publisher Da*id G. Bradley described the formula as "a consistent world *iew expressed, consistently, in tight and engaging prose."
There is a section of economic statistics. Tables such as employment statistics are published each week and there are special statistical features too. It is unique among British weeklies in pro*iding authoritati*e co*erage of official statistics and its rankings of international statistics ha*e been decisi*e. In addition, The Economist is known for its Big Mac Index, which it first published in 1986, which uses the price of the hamburger in different countries as an informal measure of the purchasing power of currencies.
The publication runs se*eral opinion columns whose names reflect their topic:
- Analects (China) — named after The Analects, a collection of Confucian sayings, this column was established in February 2012.
- Bagehot (Britain) — named for Walter Bagehot, nineteenth-century British constitutional expert and early editor of The Economist. From July 2010 until June 2012 it was written by Da*id Rennie.
- Charlemagne (Europe) — named for Charlemagne, Emperor of the Frankish Empire. It is written by Anton La Guardia.
- Lexington (United States) — named for Lexington, Massachusetts, the site of the beginning of the American Re*olutionary War. From June 2010 until May 2012 it was written by Peter Da*id, until his death in a car accident.
- Buttonwood (Finance) — named for the buttonwood tree where early Wall Street traders gathered. Until September 2006 this was a*ailable only as an on-line column, but it is now included in the print edition. It is written by Philip Coggan.
- Banyan (Asia) — named for the banyan tree, this column was established in April 2009 and focuses on *arious issues across the Asian continent, and is written by Dominic Ziegler.
- Baobab (Africa & Middle East) — named for the baobab tree, this column was established in July 2010 and focuses on *arious issues across the African continent.
- Babbage (Technology) — named for the in*entor Charles Babbage, this column was established in March 2010 and focuses on *arious technology related issues.
- Prospero (Books and arts) — named after the character from William Shakespeare's play, The Tempest, this column re*iews books and focuses on arts-related issues.
- Game Theory (Sport) — named after the science of predicting outcomes in a certain situation this column focuses on "sports major and minor" and "the politics, economics, science and statistics of the games we play and watch."
- Schumpeter (Business) — named for the economist Joseph Schumpeter, this column was established on September 2009 and is written by Adrian Wooldridge.
Other regular features include:
- Face Value about prominent people in the business world
- Free Exchange a general economics column, frequently based on academic research, replaced the column Economics Focus on January 2012
- An obituary
- sections on science and the arts
The newsmagazine goes to press on Thursdays, between 6 and 7pm GMT, and is a*ailable on newsstands in many countries the next day. It is printed at se*en sites around the world. Known on their website as 'This week's print edition', it is a*ailable online, albeit with only the first 5 *iewed articles being free (and a*ailable to subscribers only between mid-October 2009 – 2010).
The Economist also produces the annual The World in [Year] publication. It also sponsors a writing award.
Special features
Roughly e*ery two weeks, The Economist publishes special reports (pre*iously called sur*eys) on a gi*en topic. The fi*e main categories are Countries and Regions, Business, Finance and Economics, Science and Technology, and Other. The reports are series of (bylined) summary and analysis articles. E*ery three months, it publishes a "Technology Quarterly," a special section focusing on recent trends and de*elopments in science and technology.
Since July 2007, there has also been a complete audio edition of the news-magazine a*ailable 9pm London time on Thursdays. The audio *ersion of The Economist is produced by the production company Talking Issues. The company records the full text of the news-magazine in mp3 format, including the extra pages in the UK edition. The weekly 130 MB download is free for subscribers and a*ailable for a fee for non-subscribers.
以上,引自WIKIPEDIA,有删节。REFERENCE的部分参看源地址:http://en.wikipedia.org/wiki/The_Economist
此处,我再累赘几句,如下:
1、TE是一本期刊,纸张大小与一般期刊差不多,比A4稍微小一点……那个算几开我也不懂= =、
2、从SECTION(有点像中文的“版”)的角度说,每期杂志分为如下部分:
(1)The world this week(这是简介一周新闻,篇幅很短。分为Politics、Business两个部分,一般2-3页)
(2)Leaders(在ECO中文论坛中,这个部分译为“社论”。文章一般都是比较精简而有分量的。长度约每篇1页。)
(3)Letters(读者来信,及编辑部向读者的回信)
(4)Briefing(一般1篇文章,文章很长,长度约4页左右,内容涉及很广泛。有时附带一篇小文章,长度半页到1页。)
(5)United Stated
(6)Europe
(7)Asia
(8)The Americas
(9)Middle East and Afirca
(10)Britain
(11)China
以上(5)-(11)的版面顺序不定,都是按地区划分的新闻(其中3个国家,4个州-Middle East与Africa同列),政治性的新闻较为集中。从文章数量角度说,China、The Americas、Britain一般较少。从文章的质量来说(只是我的感觉),United States、Europe、Britain较好,China、Asia的部分不是很客观,The Americas、Middle East and Africa我一般不怎么看,也就不说了。
(12)International(内容较为广泛,其实我觉得这个版的特色不是很明显)
(13)Business(这个版的东西我很喜欢,主要是微观的企业经济)
(14)Finance and econmics(喜欢。主要是宏观的国家经济)
(15)Science and technology(较喜欢。前沿科技)
(16)Books and arts(喜欢。这个版的文章相对而言比较有挑战性,文字很漂亮,很值得推敲)
(17)Economic and financial indicators(主要以列表的形式给出各国的宏观经济指标)
(*)Obituary(讣告,人物简介。每期只有一篇文章。翻译比较有难度。但我一般很少看这部分内容)
3、每篇文章的标题*4个部分构成。
(1)红标题。ECO中文网将其称作分类标题。
(2)大号黑标题。这是文章的真正标题。
(3)小号黑标题。这是文章的小标题,一般给出解释性的说明
(4)小号银标题(文末也有)。主要期刊时间、报道地点、SECTION(在文末)、还有from the print edition的字样(印刷版,TE的文章很多,不止印刷出来的这点。TE的blog上文章资源更多)
4、特例。有类文章(称作Opinion Columns)不是TE编辑部创作的文章,而是TE博客上博主的文章。此类文章体现在2个方面:
(1)文末会注明博客地址(我在贴文的时候一般就删去了)
(2)分类标题(即红标题)为特定内容(见下)
5、目前在TE的print edition中,看到过的Opinion Columns的分类标题主要有如下几个(参考http://www.ecocn.org/thread-20092-1-1.html,以下括号后的内容是这一分类标题的内容分类。WIKI还列举了其他的Columns,但不是很常见):
(1)Bagehot (Britain)
(2)Charlemagne (Europe)
(3)Lexington (United States)
(4)Buttonwood (Finance)
(5)Banyan (Asia)
(6)Schumpeter (Business)
6、大约每2周发行SR(Special Report),形式上与该周期刊装订在一起,但页码重新独立编号。内容上有一个主题,所有文章都围绕这一主题。一般20页左右。
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